Following the start up seminar of the ICEM Contract and Agency Labour (CAL) project in Dakar, Senegal, in March 2009, the Industrial Workers' Union of Senegal (SUTIDS), conscious of the issue and consequences on workers and their organisation, started a media campaign through the major outlet channels of the country.

The union did this through the two biggest television channels of Senegal and the West African region.

Statements made by the general secretary of SUTIDS, those of the ICEM/CAL Project Coordinator for Sub-Saharan Africa, and a representative of the Minister of Labour were broadcast and commented on in most of the languages in Senegal (Ouolof, French, Toucouleur, Sérère and English).

The conclusions of the seminar were also sent to the Office of the President of the Republic, the Prime Minister’s Office, the National Assembly, the Senate, the National Labour Advisory Commission, the Ministry of Labour, and the ILO.

When the General Secretary of SUTIDS met the Prime Minister of Senegal, he had the opportunity to raise the issue of outsourcing and interim employment, making the country’s leader aware of the sensitive nature of the issue. The Prime Minister requested to see all of the reports of the ICEM/CAL seminar held in March 2009.

SUTIDS therefore organised a media and advocacy campaign among the highest state authorities of Senegal.

These actions contributed to the adoption and promulgation by the President of the Republic of Senegal of Law No. 2009- 1412 on Private Recruitment Agencies and Casual Employment.